Florida-Based CPA | Serving Clients Nationwide
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Why JLS Services Who We Serve About Lilly Book a Free Call

Tax Strategy for
Business Owners
Who Are Building Something

Proactive tax planning, bookkeeping, and advisory services designed for real estate investors, contractors, and small business owners — year-round, not just at tax time.

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Licensed CPA
Florida Local
English & Spanish
Free First Call

Real Estate & Short-Term Rentals

Airbnb, VRBO, and investment property owners — we understand STR rules, depreciation, and entity strategy.

Contractors & Trades

Bookkeeping and tax planning that keeps up with a busy job schedule and growing revenue.

Medical Professionals

Private practice owners and healthcare professionals with complex income structures — we speak your language.

Why JLS Tax Advisors

A Different Kind of
CPA Experience

Tax season shouldn't be stressful. We work alongside you all year to make sure your books are clean, your strategy is solid, and you always know where you stand financially — so April is never a surprise.

Proactive, Not Reactive

We plan with you throughout the year so tax season never catches you off guard. Quarterly check-ins, strategy sessions, and real-time guidance.

Industry-Specific Expertise

We specialize in the industries we serve — real estate, trades, healthcare, and small business. No generic advice; strategies built for your situation.

Personalized Attention

You work directly with Lilly — not handed off to a junior associate. We take time to understand your goals and build a plan that actually fits your life.

Clear Communication

No jargon. No guesswork. We explain everything in plain language so you always know where you stand financially and what decisions to make next.

Florida Local, National Reach

Based in Florida, we understand the state's unique real estate and business landscape — while serving clients across the country virtually.

Bilingual Service

We offer complete tax planning and bookkeeping services in English and Spanish — because great financial advice should never have a language barrier.

Ofrecemos servicios completos de contabilidad y planificación tributaria en español — sin barreras, sin confusión.

What We Do

Services That Go
Beyond Tax Season

From day-to-day bookkeeping to big-picture tax strategy, we handle the numbers so you can focus on growing your business.

Proactive Tax Planning

Year-round strategy sessions to minimize your tax liability, maximize deductions, and make smart financial decisions before they become expensive mistakes.

Bookkeeping & Cleanup

Monthly bookkeeping, QuickBooks setup, and catch-up services for business owners who need clean, accurate financials — without the headache.

Tax Preparation

Personal and business tax returns prepared accurately and on time — individual, LLC, S-Corp, partnership, and more — with a strategy-first mindset.

Business Advisory

Entity selection, S-Corp elections, payroll strategy, and business structure planning. We're a trusted sounding board for your biggest business decisions.

Who We Serve

Built for the People
Building Something

We specialize in industries where the financial complexity is real and the stakes are high. If you're growing something, we want to be part of it.

Short-Term Rental Owners

Airbnb, VRBO, and vacation rental hosts navigating STR tax rules, depreciation, and quarterly estimates.

Contractors & Trades

Plumbers, electricians, roofers, and GCs who need bookkeeping that keeps pace with a busy job site.

Medical Professionals

Doctors, dentists, and private practice owners with complex income structures needing specialized CPA guidance.

Real Estate Investors

Flippers, landlords, and developers maximizing deductions and structuring deals the right way from day one.

Self-Employed & Freelancers

Solo operators and independent contractors ready to stop guessing and start building a real tax strategy.

Coastal Businesses

Restaurants, charters, shops, and hospitality businesses along the Emerald Coast who need a local CPA.

Healthcare Entrepreneurs

MedSpas, physical therapy practices, and specialty clinics with unique billing and income structures.

Service-Based Businesses

Consultants, agencies, and professional service firms who want a CPA who understands their business model.

Lilly Martinez, CPA
About Lilly

A CPA Who's Also
a Neighbor

I'm a Florida-based CPA specializing in tax strategy and advisory for real estate investors, contractors, and small business owners nationwide. I started JLS because I wanted to work with real people who are building something — and just need a CPA who actually gets their world. I'm a Florida local, a mom, and someone who loves this community. My approach is simple: honest guidance, no jargon, and a focus on keeping more of what you earn.

Licensed CPA Bilingual Real Estate Specialist QuickBooks ProAdvisor Nationwide Service

Ready to Stop
Overpaying on
Taxes?

Free Discovery Call 15 min · Google Meet · Book via Calendly
Send an Email [email protected]
Text Lilly Opens your messages app · (786) 942-2913

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